Many businesses are willing to get their business online seeing the surge in online business. To sell a business online successfully it takes an effective ecommerce platforms’ backing. There are various popular and good ecommerce platforms available in the market for businesses to choose from. Each ecommerce platform has a specific use of its own, while the business has to pick according their business needs.
The ideology of selling online has seen a reform in a certain period of time, compelling the ecommerce platforms to bring changes in their services. With the rise in usage of mobile phones, mobile commerce has made a strong hold in the market. Ecommerce platforms are now making themselves available on phones and tablets.
There are certain points businesses need to keep in mind while choosing an ecommerce platform. They are as follows.
The Cost Incurred
An estimate must be sketched out as to how much can be put in to get the entire ecommerce store ready by taking all aspects into account. Each ecommerce business may vary in size and so in budget. The ecommerce platforms may provide different packages that might suit according to the needs and the budget of the business. Some are free for the first 12 months or so of the service while other charge in proportion with the sales it helps in generating.
Time Needed To Deploy the Online Store
The features and functions of each ecommerce platform vary, as some of them can get your website ready in hours while some may take days or months to go live. An estimate must be made about the time that can be given for creation of the ecommerce website. Apart from creation of website, an introduction about the business is needed to be put on the landing page of the website, images of the products on sale is needed, description that explains the products, payment gateways to make online purchase easier and many such things are needed to complete the site.
Functionality and Look
The functions and look of an online store plays a vital role in its success. With a smooth functionality an online store can attract more customers. A well-functioning site will give the control to customize it. It’s an add-on if the online store is mobile optimized. One must check the live websites as reference given on these ecommerce platforms to test the functionality. It will give clarity as to which platform can be selected.
Flexibility in the Product Catalog
The need for a flexible product catalog depends on the nature of the business and what kinds of products are showcased. The need of flexibility in the product catalog changes as per the nature of the product. A clothing line and a machinery selling online store will have different needs from their product catalog. Therefore, one needs to choose the ecommerce platform which displays their products in the best manner.
Quick Loading of Pages
The loading time taken by the ecommerce website directly impacts the sales of the business. If the loading of pages are not quick the website might lose the interest of its customers resulting into decline of sales. To know how the particular ecommerce platforms’ are performing, it is better to check their references and assess how quick they are in loading the websites.
Working With Other Software or Solutions
For a successful run of the ecommerce websites and to expand its reach, it needs support from other software and solutions. Businesses must opt for such ecommerce platforms which are able to integrate with other software solutions and work smoothly.
Hosting the website
The SaaS based ecommerce platforms will themselves host the ecommerce website, and it proves to be a best choice if a business does not have a technical backup of their own. There are various companies specialized in hosting websites on servers which might incur some cost.
Marketing the Products
The ecommerce platform that is being chosen should facilitate in marketing the products the best way possible. The ecommerce platform should offer cross-selling and up-selling. It should have a built in email marketing option or must offer an easy integration to an email service provider. Easy access with blogs and videos must be provided to know more about the products and it details and lastly, a platform that helps you in listing your products on various other sites.
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