5 Steps to Set –Up a Blog in Magento
To set up a blog in Magento, you will need a Magento Blog Extension which is available at the Magento Communities or you can ask your IT partner to provide you with Magento Extension. Magento does not support blog as a part of its platform development, so an extension is necessary.
2. SEO for Blogging
As mentioned earlier Magento Technology is specifically designed for eCommerce development and it is thus optimized from the eCommmerce perspective. So the blog is not supported in its format and thus it is important for you to optimize your blog platform separately to draw viewers to your blogs.
3. A Site Map
The search engines always look for the sitemaps. When the size of your website or the pages of your website increase, it is recommended that you create a site map for your website. In this case, an addition of your blog page must be included in the site map in order for the search engines to be able to navigate.
4. Social Media Tools
Of course, if you have a blog, you would want people to share them socially, after all what is the purpose of having one. Adding social media buttons at the end of the blog page can help users share your content resulting in attracting more users to your platform. Having a blog generally gets a more qualitative audience thereby creating a more credible image of your brand online.
You can choose to add social media buttons extension to your platform, click here to buy extensions for Magento 2 Social Media Buttons: http://www.heliossolutions.in/technologies/magento-2/
5. Theme Selection
How your blog appears to your readers is also a point of consideration. Since Magento does not offer a blog, you will have to select a blog theme for your blog page on the website. While selecting this theme, keep your users in mind and also make sure it you design it in the theme of your overall website look and feel. You can either select a theme or get a custom made blog theme for your webshop. After selection of the theme, ask your webshop developer to improvise on the theme to match it with the eCommerce platform. Always keep scope for further changes.
What should be done to get traffic to your blog?
Create Unique Content
Make sure that your content is unique and interesting. Use trending topics, suggestion on shopping and ideas to use your products through your blogs. Give the audience something useful and unique that ties them with your brand. Make sure your content is proof-read. Also, using more images in the blog always makes a good read that is appealing visually. Encourage sharing in your content and make interesting call to actions to generate more traffic to your Webshop.
KeyWords Research
Keywords are one way of optimizing your content and also in competing the search engines race. Conduct a research on the trending keywords and include them in your blog content. This helps in optimization on the search engine too, making your platform more accessible for your users.
Stay Updated Always
Why create a blog when you are not going to upload anything. Many times, webshop owners create a blog page but do not update. This is wrong at so many levels. It causes the brand to appear like dead and also creates an image of a non active webshop. If you have created one, make sure you follow a timeline to upload blog and updates. You can schedule updates and posts according to your convenience. Bring new features and make the most of your blog page to impress your users.
Use Analytics
Google Analytics or any other analytics software are a good way to know what your readers are really interested in and exactly what kind of content do they prefer reading. Then you can target your readers with the content that interests them and increase the traffic on your blog posts. You can see how your blog is performing and how your users are behaving towards your content updates. You can know the geographical area of your users and then target accordingly.
Cross Promote
Include your products suggestion in the middle of the blog or the end of the blog where the reader is conditioned to the usage or the advantages of the products. It can result in brand awareness and also keep your users on your eCommerce platform.
Facts on popularity of Magento Technology
- The framework network has mentioned estimates which say the homepages on the new platform will load 53% faster while category views will load 51% faster.
- The viewing experience will be elated as users will also notice faster loading of specific products and add items to their shopping carts.
- Magento offers two services: Magento Community and Magento Enterprise which is very useful for Magento specialist, Magento Development or E-Commerce Development.
- It is most complete open source solution available in the market of E-Commerce open source technologies
- It shares 26% of the E-Commerce market as a technology for webstores.
- There are more than 5000 extensions available in the market for Magento technology backed by a huge community of Magento developers.
- As it based on the MVC structure, it is easy to maintain code for Magento Specialist
- Around the world, the top 1 million websites use Magento technology as the solution for CMS or E-Commerce platform.
http://www.heliossolutions.in/technologies/magento/ - Click here to avail free products for Magento Platform and impress your eCommerce audience.
I love sharing news and updates about technology and always make sure that keep up to the trends in technology. With eCommerce development being my forte, I am always acquainted with the needs of the customers. Share your views and suggestion on my blog or have an open debate, I would be glad to hear from you. Together we can achieve become a good source for improvising eCommerce businesses.
Website issues that you thought were small!
Technology experts and IT professionals worldwide are constantly trying to improvise user experience. For this reason, it is very important for website owners to ensure that every little details is understood and made to think twice before included in the list of website development.
Small Website Issues
Old or Uninteresting Design
When it comes to website development, in today’s time the design is much more important. Also, uninteresting designs are one of those things that make a difference to the overall image of the brand. Many websites still have the old design which implies that your brand may be outdated or does not have a good taste. It makes an impact on the enthusiasm factor too.
Loading Time
The loading time of the website is one of the crucial aspects as that becomes your deciding factor whether your users will stay on the website or wait to load. The loading time can be one of the reasons that you are losing out on your users.
Pop Ups & Ads
Considering the user experience, sometimes ads and pop ups can be very distracting for users. This creates a negative image of the brand. Also, the more you are trying to sell through ads, the desperate you sound. Avoid having too many ads. Also, if you are including a pop up then make sure it is animated and designed in a way that it does not act like distraction.
Content Errors
This is a very small issues but yet a one with a long term impact. If your content has errors or grammatical mistakes, then it can create a negative image of your brand where it creates doubts on your expertise. Make sure all your content is updated and proofread. Also avoid having older content that is culminating in an uninteresting experience.
Audio & Video Overload
Too much of anything can spoil the feel. Anything that do is has to be quantified. Don’t overload your website with Audio and Video – one reason it can make a very heavy website which will be slow to load and second reason that it can be very irritating for your users.
Website Development is More than just Development
To develop a website is simply much more than simply developing a website. It is important to understand that in today’s competitive times, the reasons for such development is not only in your hands but also a matter of time and money. So it is important that you stand out from the rest of the crowd and manage to attract your audience to your website.
I hope you consider these points when you are developing a website so that you do not miss out these small issues that can lead to bigger problems in a long term. Write to me on the problems you are facing with your website, I can help you out since I come from the website development background and experience of development with different technologies.