Customers are accustomed to get what they want at just a click of a button. As most of the consumers are making a shift to purchase products and services online, they are also turning to on-site search of a website to find something quickly and conveniently.
However, there are times when a visitor faces roadblocks like inaccurate search results, or being led to ‘no result found’ page.
Here are few tips to improve the on-site search:
Identify frequently searched items:
The on-site search reporting and analytics is based on keywords, determine which words, terminology and language is used to search the site. Search analytics helps a great deal in understanding customer’s needs and what they are looking for on the site. This data can show what is trending and which items are popular on the website during any given time.
To stay ahead in marketing trends it is vital to regularly identify which keywords are being used in the search box the site.
Determine location-based search:
On-site search analytics can also help determine the search box of which pages is being used by the customers. It also helps to display where on site the customers need assistance or which related products the customers view. By determining the popular location-based search terms, one can help customize the user experience by offering different product recommendations on different product pages.
Search terms that yield no result:
Analyzing search terms that yield no result gives one more opportunity to better understand the customer’s wants and needs. The visitors are most likely to land on a ‘no result found’ page, if a search term is presenting no results to a site visitor. The customers are bound to leave the site when they are faced with a ‘no result found’ page. Hence, knowing which terms lead to this page gives an opportunity to either create a new landing page or create a custom redirects for those certain terms.
Determining the above mentioned points can help increase revenue through on-site search boxes.
Do get in touch with us if you want to know about our E-commerce Development Specialist Team and projects in more details at http://www.heliossolutions.in/webshop/
However, there are times when a visitor faces roadblocks like inaccurate search results, or being led to ‘no result found’ page.
Here are few tips to improve the on-site search:
Identify frequently searched items:
The on-site search reporting and analytics is based on keywords, determine which words, terminology and language is used to search the site. Search analytics helps a great deal in understanding customer’s needs and what they are looking for on the site. This data can show what is trending and which items are popular on the website during any given time.
To stay ahead in marketing trends it is vital to regularly identify which keywords are being used in the search box the site.
Determine location-based search:
On-site search analytics can also help determine the search box of which pages is being used by the customers. It also helps to display where on site the customers need assistance or which related products the customers view. By determining the popular location-based search terms, one can help customize the user experience by offering different product recommendations on different product pages.
Search terms that yield no result:
Analyzing search terms that yield no result gives one more opportunity to better understand the customer’s wants and needs. The visitors are most likely to land on a ‘no result found’ page, if a search term is presenting no results to a site visitor. The customers are bound to leave the site when they are faced with a ‘no result found’ page. Hence, knowing which terms lead to this page gives an opportunity to either create a new landing page or create a custom redirects for those certain terms.
Determining the above mentioned points can help increase revenue through on-site search boxes.
Do get in touch with us if you want to know about our E-commerce Development Specialist Team and projects in more details at http://www.heliossolutions.in/webshop/